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三十六计英文-Thirty-Six Stratagems 16. Let the enemy off in order to snare him 三十六计
三十六计英文
17. Hold out a brick to attract a gem
In the great Drugstore Wars of the 1980's, entrepreneurs built up inventory and
services. But the competition was equal across the board. One chain of stores
broke the deadlock by offering blood pressure machines in their stores.
Customers could wander in, sit at the machine with their arm in the automated
cuff, and have their blood pressure taken for free. No hassle, no pressure to
buy anything, no charge for the service. Each machine was placed back in the
pharmacy section so the customers walked the length of the store to get to the
machine.
Equipping each store with an automated blood pressure machine required an
investment, but it turned casual customers into consistent customers. Thousands
and thousands of people suffer from high blood pressure, and the handy, free
reading prompted them to use this certain drug store chain whenever they needed
any of the items stocked there. They could pick up what they needed and check
their blood pressure. Thus, the outlay of a few thousand dollars per store, with
maintenance of a few hundred dollars every year, returned thousands of dollars
more in revenue and profit.
So, by tossing out a bait that cost relatively little, the drug store chain
hauled in a lot of profit in return. It surely worked, because these days, no
matter what drugstore you're in, chances are good that you'll find a blood
pressure machine along a back wall.
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