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全国印刷营销业务骨干月底培训 

由中国印刷技术协会和中国印刷总公司管理培训中心组织的“全国印刷营销业务骨干提高班”将于11月27 

日至30日在北京举办。据中国印刷总公司管理培训中心负责人介绍,这次培训的目的是为印刷企业培养营销业务精英,提升营销业务队伍素质,缓解国内印刷行业营销专业人才资源稀缺的现状。

这次培训聘请了国内颇具教学与实践经验的资深专家与知名学者担任授课教师,培训的对象主要是从事书报印刷、包装印刷、设备器材经销及广告等相关行业的厂长、业务经理和销售代表。具体课程涉及印刷报价技巧及疑点化解、印刷客户谈判技巧以及如何制定严密的合同并规避风险等。培训中,教师还将结合实战案例,分析企业实际工作中遇到的问题,讲解客户需求和培育大客户的技巧,传授在不同环境使用相应的营销策略,真正排解营销业务人员工作中的困惑,并通过组织学习科学的营销理念,使学员能直面竞争与压力,把知识转化为能力,提升个人营销魅力,最终为企业带来更加丰厚的收益。

据了解,培训结束后经考试合格者,将颁发新闻出版总署的《全国印刷营销业务骨干培训》结业证书。

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