Philip Kotler

张律师欢迎您的访问。

George Mayo English Language About In-House Training 管理大师

Philip Kotler

Philip Kotler (born 27 May 1931 in Chicago) is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University.

He received his master's degree at the University of Chicago and his PhD at Massachusetts Institute of Technology, both in economics. He studied under three Nobel Laureates in Economic Science: Milton Friedman, Paul Samuelson, and Robert Solow. He did postdoctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago.

Professor Kotler's book, Marketing Management (14th edition), is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and Marketing: An Introduction and are also widely used around the world. Kotler has also written fifty other books dealing with museums, performing arts, place marketing, poverty alleviation, innovation, corporate social responsibility, professional services, religious institutions, healthcare, education, tourism and hospitality.

Kotler developed new concepts in marketing, social marketing, atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that marketing theory needs to not only include promotion but also include product, place and pricing, often called the 4Ps.

Kotler has consulted many large companies in the areas of marketing strategy, marketing planning and organization, and international marketing.

He presents seminars to companies and other organizations in major international cities and countries on the latest marketing developments. He has been described as "the father of modern marketing."

Professor Kotler was designated as a Legend in Marketing and over 150 of his articles were published along with critical commentary in a nine volume set Legends in Marketing:

Kotler was awarded honorary degrees from DePaul University, University of Zurich, Athens School of Economics, University of Stockholm, Cracow School of Economics, Budapest School of Economic Science and Public Administration, BI Norwegian School of Management, Academy of Economic Studies in Bucharest, National Unversity of Kylv Mohyla Academy, Nyenrode Business University, Group HEC, Catholic University Santo Domingo, Universidad del Pacifico, Mediterranean University, and University American College.